Microsoft wasn't kidding when it said that Kinect's launch would be treated like that of a home console - the company has revealed to the New York Post that it is spending $500 million on "a major movie-style marketing blitz," while the peripheral's UK launch game tally is close to that of the Xbox 360's own in 2005.
19 games are being prepped for Kinect's 4th November release in the UK (17 titles will launch in North America), and include five fitness games, two dancing games and one movie tie-in. Alongside first-party titles like Kinect Adventures and Kinect Sports, Ubisoft's Motion Sports and THQ's The Biggest Loser will be on store shelves to carry the device.
Konami announced that it will be bringing Dance Masters and Crossboard 7 to Kinect, with Hudson's Sports Island Freedom arriving later in the month on the 25th November. While Major Nelson only lists the US launch titles, over here we get the added bonus of Get Fit With Mel B and Dance Paradise.
Microsoft aims to spend its colossal marketing dollars by slapping Kinect on TVs, cereal boxes, print and online media and soda cans. Hollywood director Steven Spielberg has even been involved in the planning of the campaign. It'll certainly be interesting to see whether all that marketing spend translates into sales...
1 comment:
Depending on the profit per unit and not mentioning the cost of developing Kinect Microsoft need to sell around 7 million Kinect units to a global xbox 360 base of 42 million. Meaning that 1 in 6 xbox owners need to buy Kinect just to meet the cost of the product! The problem is that i don't know a single person who owns a xbox 360 and is willing to part with the cash to buy Kinect
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