Friday 22 October 2010

Sony moves 2.5 million PS3 Moves – sold out in retailers

Recently the head of Playstation Europe, Andrew House revealed that the company sold 1.5 million units in that territory alone. Analysts speculated that the device sold around 300k in America. However, it turns out that the device did significantly better than anticipated.

Famed video game industry analyst, Michael Pachter predicted that Sony sold around 300k Move units in the U.S. during its launch month. However, earlier today Sony sent out an email revealing that Playstation America managed to move a million units in that territory within 30 days.

Jack Tretton, CEO of SCEA stated:

"Retail demand is incredibly strong and we’re working hard to keep the product in stock. We believe consumers have already shown their preference for a precise, interactive game experience. We are on target to meet our end of year goals and expect sales to increase…"

A quick check across various retailers seems to indeed indicate that supply is limited with some retailers. In most cases the Move wand by itself was sold out. Sports Champion was also interestingly sold out at Walmart.

Michael Pachter admitted that PS3 Move sales have exceeded his expectations and has now predicted that Sony will move more than five million devices by the end of the fiscal year. House also stated that demand has been outstripping supply in Europe prompting SCEE to ramp up manufacturing for that territory.

Honestly, I am not sure if these sales figures are spectacular but its probably better than what Sony was expecting. I don’t see the device revolutionizing the PS3 like Microsoft is claiming with the Kinect, but it will most likely be a solid peripheral for the PS3 and an affordable stocking stuffer this holiday.

1 comment:

Cheeth said...

2.5M already just in EU and US.

Move launched in Japan today so we can already assumed that the total worldwide sales will be about 4M in a few weeks.